FIRST COLOURS
RACING
WHERE YOUR RACING
JOURNEY
BEGINS.
First Colours Racing is exploring a new way to bring people closer to British horse racing - through greater understanding, meaningful access, shared experiences and stronger connections with the people and horses at the heart of the sport.
RACING IS INCREDIBLE.
GETTING CLOSER TO IT
ISNT ALWAYS EASY.
Racing can be thrilling, emotional and deeply rewarding - but for many people, understanding how to get closer to the sport is not always straightforward.
UNDERSTANDING
Racing can feel complicated when you don't know where to begin.
ACCESS
Opportunities to get closer to the horses and people behind racing are not always easy to find or understand.
BELONGING
Going racing is easy. Feeling truly part of racing can be much harder.
WHAT IF THERE WAS
A BETTER WAY IN?
We're exploring what a modern racing community could look like when it begins with people, understanding and participation - rather than requiring ownership as the starting point.
CURIOSITY → UNDERSTANDING → PARTICIPATION → DEEPER INVOLVEMENT
WHO WE ARE RIGHT NOW
First Colours Racing is an early-stage project exploring new ways to bring people closer to British horse racing.We're starting with research, conversation and listening - learning from racegoers, newcomers and people working across the sport before shaping what comes next.
This isn't a finished platform or a predetermined answer. It's the beginning of a journey, and we want to develop it openly with the people who care about racing.
WE'RE STARTING BY LISTENING
Before shaping what First Colours Racing becomes, we want to understand what people value about racing, what they find difficult and what could help them feel more connected to the sport.
Whether you're discovering racing for the first time, have followed it for years, own horses, work in the sport, or simply have a perspective worth sharing - we'd like to hear from you.
Our surveys are short and designed to help shape how First Colours Racing develops.
FOLLOW THE JOURNEY FROM THE BEGINNING
First Colours Racing is still taking shape. We'll share what we learn, the people we meet, the questions we're asking and how the idea develops.
Follow the journey from the beginning and be part of the early community as we explore what could bring people closer to racing.
Occasional updates. No spam. Just the journey as it develops.
FIRST COLOURS RACING
Where your racing journey begins.
PRIVACY NOTICE
Last updated: July 2026
First Colours Racing is an early-stage project exploring new ways to bring people closer to British horse racing.This Privacy Notice explains how we collect, use and protect personal information provided through our website, research surveys and email sign-up forms.
INFORMATION WE MAY COLLECT
Depending on how you interact with First Colours Racing, we may collect:* your name and email address;* information you voluntarily provide through our research surveys;* information about your connection with or experience of horse racing;* your communication preferences and consent to receive email updates.You are not required to provide personal contact details in our research surveys unless clearly stated. Where contact information is optional, you may complete the research without providing it.
HOW WE USE YOUR INFORMATION
* carry out research into people’s experiences, views and perceptions of horse racing;* help shape the future development of First Colours Racing;* analyse research findings and identify themes or opportunities;* contact you where you have specifically asked us to do so;* send First Colours Racing updates where you have actively consented to receive them.Individual research responses will not be publicly attributed to you without your permission.
OUR LAWFUL BASIS
We process research information where necessary for our legitimate interest in understanding people's experiences of horse racing, identifying barriers to greater involvement, and researching and developing First Colours Racing, while taking account of your rights and interests.Where you choose to receive email updates, we rely on your consent. You can withdraw that consent at any time.You have the right to object to processing based on our legitimate interests.
EMAIL UPDATES
We will only send promotional or project-update emails to individuals who have given the appropriate consent.Every marketing email will provide a simple way to unsubscribe.
HOW YOUR INFORMATION IS STORED
We currently use trusted third-party services to help operate First Colours Racing, including:* Google Forms and Google Sheets for research collection and analysis;* Brevo for email subscriber management and communications;* Carrd for our website and sign-up forms.These providers may process information on our behalf in accordance with their own security and data-protection arrangements.
HOW LONG WE KEEP YOUR INFORMATION
We will only keep personal information for as long as reasonably necessary for the purpose for which it was collected.Research data will be reviewed periodically and personal information that is no longer required will be deleted or anonymised where appropriate.Email subscriber information will normally be retained while you remain subscribed, with limited records potentially retained where necessary to ensure we respect unsubscribe requests.
SHARING YOUR INFORMATION
We do not sell your personal information.We will only share personal information where necessary to operate the project, where required by law, or with service providers acting on our behalf.
YOUR RIGHTS
Depending on the circumstances, you may have rights including the right to:* access personal information we hold about you;* ask us to correct inaccurate information;* ask us to delete your information;* object to or restrict certain uses of your information;* withdraw consent at any time where processing is based on consent.You also have the right to raise concerns with the Information Commissioner’s Office (ICO).
CONTACT US
For questions about this Privacy Notice or how First Colours Racing uses personal information:First Colours Racing
Email: [email protected]